FORD ACCELERATES SMALL CAR MANUFACTURING

IMMEDIATE RELEASE



FORD ACCELERATES TRANSFORMATION PLAN WITH SMALL CAR OFFENSIVE, MANUFACTURING REALIGNMENT

• Ford adding new fuel-efficient small cars and crossovers to North American product lineup


• Six European small vehicles coming to North America from global B-car and C-car platforms


• Three large truck and SUV plants converting to small cars; retooling begins in December


• Ford, Lincoln and Mercury lineup to be almost completely upgraded by end of 2010


• Ford plans to be the best or among the best in fuel economy with every new product in its segment


• Hybrid vehicle production and lineup to double in 2009


• Capacity for North American four-cylinder engines to double by 2011


• Ford, Lincoln and Mercury confirmed in company's North American brand portfolio

DEARBORN, Mich., July 24,2008 --Ford Motor Company [NYSE: F] today announced a significant acceleration of its transformation plan with the addition of several new fuel-efficient small vehicles in North America and a realignment of its North America manufacturing.

The actions represent a considerable shift in Ford's North American product plans and investments toward smaller vehicles and fuel-efficient powertrains in both the near-and mid-term in line with rapid changes in customer buying preferences.

In addition to bringing six small vehicles to North America from the company's acclaimed European lineup, Ford is acceleration the introduction of fuel-efficient EcoBoost and all-new four-cylinder engines, boosting hybrid production and converting three existing truck and SUV plants for small car production, beginning this December.

"We continue to take fast and decisive action implementing our plan and responding to the rapidly changing business environment," said Ford President and CEO Alan Mulally. "Ford is moving aggressively using our global product strengths to introduce additional smaller vehicles in North America and to provide outstanding fuel economy with every new product."

Mulally said the company is more focused than ever on its transformation plan, which calls for:

• Aggressively restructuring to operate profitably at the current demand and changing model mix


• Accelerating the development of new products that customers want and value


• Financing the plan and improving the balance sheet


• Working together effectively as one team, leveraging Ford's global assets

"The progress we have made in working together to create a 'One Ford' global enterprise during the past two years gives us a unique competitive advantage in today's environment," Mulally said. "We are in a stronger position than ever to leverage Ford's global assets to address the North American business environment. We also are building on the past few years of progress in continuously improving our quality, reducing our cost structure and introducing strong new products."

Aggressively Restructuring

Ford will convert three existing North American truck and SUV plants for small car production, with the first conversion beginning this December.

The moves are in addition to Ford's announcements in May and June that it is reducing its North American production plans for large trucks and SUVs for the remainder of 2008, as well as increasing production of smaller cars and crossover.

"We are transforming Ford's North American manufacturing operations into a lean, flexible system that is fully competitive with the best in the business," said Mark Fields, Ford president of The Americas. "We remain committed to matching our capacity with real consumer demand, and we can respond quickly to changing consumer tastes.

"In addition, we are adding four-cylinder engine capacity to meet the growing consumer demand, while expanding production of our new EcoBoost engines, six-speed transmissions and other fuel-saving technologies," Fields said.

Among the manufacturing realignment actions:

• Michigan Truck Plant in Wayne, Mich., which currently builds the Ford Expedition and Lincoln Navigator full-size SUVs, will be converted beginning this December to production of small cars derived from Ford's global C-car platform in 2010.


• Production of the Ford Expedition and Lincoln Navigator will be moved to the Kentucky Truck Plant in Louisville, Ky., early next year.


• Cuautitlan Assembly Plan in Mexico, which currently produces F-Series pickups, will be converted to begin production of the new Fiesta small car for North America in early 2010.


• Louisville (Ky.) Assembly Plant, which builds the Ford Explorer mid-size SUV, will be converted to produce small vehicles from Ford's global C-car platform beginning in 2011.


• Twin Cities (Minn.) Assembly Plant --which was scheduled to close in 2009 --will continue production of the Ford Ranger through 2011 to meet consumer demand for the compact pickup.


• As previously announced, Kansas City Assembly Plant this year will add a third crew to its small utility line for the Ford Escape, Escape Hybrid and Mercury Mariner and Mariner Hybrid.

In tandem with the realignments, Ford will continue to offer targeted hourly buyouts at its U.S. plants and facilities, working with the UAW to secure competitive employment levels. Ford also said it remains on track to reduce salaried-related costs by 15 percent in North America by Aug. 1.

Ford North America still expects to reduce annual operating costs by $5 billion by the end of 2008-- at constant volume, mix and exchange, and excluding special items--compared with 2005. In addition, the company said it plans to continue to reduce structural costs beyond 2008.

The company also confirmed Ford, Lincoln and Mercury will remain in its North American brand portfolio. Ford said it will work its dealers to broaden and accelerate its dealer consolidations, which will result in a dealer network that reflects the changing industry size and model mix.

Ford also updated its current North American planning assumptions, which include:

• U.S. economic recovery to begin by early 2010


• U.S. industry sales to return to trend levels as the economy returns to health industry for full-size pickups-- though not back to levels experience previously-- as the economy and housing sector recover


• Oil prices to remain volatile and high


• No near-term relief from current level of commodity prices


• About 14 percent U.S. market share for Ford, Lincoln and Mercury brands

Accelerating New Products

Ford is adding several new North American products in the near-and mid-term, and shifting from a primary emphasis on large trucks and SUVs to smaller and more fuel-efficient vehicles. By the end of 2010, two-thirds of spending will be on cars and crossovers-- up from one-half today.

"We are accelerating the development of the new products customers want and value, "Mulally said. "We sell some of the best vehicles int world in our profitable European and Asian operations, and we will bring many of them to North America on top of our already aggressive product plans."

The new products include six European small vehicles to be introduced in North America by the end of 2012. Ford's acclaimed European products are set apart by their world- class driving dynamics, exciting design and outstanding quality.

"While we have no intention of giving up out longtime truck leadership, we are creating a new Fore in North America on foundation of small, fuel-efficient cars and crossovers that will set new standards for quality, fuel economy, product features and refinement," Fields said.

The Ford, Lincoln, Mercury line will be almost completely upgraded by the end of 2010, including:

• 2009 Ford F-150, on sale in late fall with the most capability, most choice and most smart features of any full-size pickup, and with more than a 7 percent fuel economy improvement


• 2010 Ford Fusion, Mercury Milan, Lincoln MKZ sedans, on sale in early 2009, with Fusion's and Milan's four-cylinder fuel economy expected to top Honda Accord and Toyota Camry


• 2010 Ford Fusion Hybrid and Mercury Milan Hybrid beginning production late this year and on sale in early 2009- with fuel economy expected to top the Toyota Camry hybrid


• New Ford Mustang- coupe, convertible, and glass-roof models --in early 2009


• New Ford Taurus sedan-- with EcoBoost engine and even more advanced safety and convenience technologies-- in mid-2009


• New European Transit Connect small multi-purpose van in mid-2009


• New Lincoln seven-passenger crossover-with EcoBoost engine --in mid-2009


• New European Ford Fiesta, in both four-and five-door versions, in early 2010


• New European Ford Focus, in both four-and five-door versions, in 2010


• New Mercury small car in 2010


• New European small vehicle that will be a "whitespace" entry in North America in 2010


• Next-generation Ford Explorer-- with unibody construction, EcoBoost, six-speed, weight savings and improved aerodynamics for up to 25 percent better fuel economy --in 2010

With every new product, Ford expects to be the best or among the best for fuel economy. This is aided by one of the most extensive powertrain upgrades ever for Ford. By the end of 2010, nearly all of Ford's North American engines will be upgraded or replaced. In addition, within two years, nearly all of Ford's North American lineup will offer fuel-saving six-speed automatic transmissions.

The improvements build on several Ford fuel economy leaders today, such as:

• 2009 Ford Flex, which is the most fuel-efficient standard seven-passenger vehicle on the market, topping the 2009 Honda Pilot


• 2009 Ford Focus, with highway fuel economy of up to 35 mpg-- better than than the smaller 2008 Honda Fit and 2009 Nissan Versa SL and a key reason Focus retail sales are up 50 percent


• 2009 Excape, with a new 2.5-liter four-cylinder engine and six-speed transmission delivering best-in-class highway fuel economy of 28 mpg--ahead of Toyota RAV4 and Honda CR-V


• 2009 Ford Escape Hybrid, delivering 34 mpg in the city and 31 mpg on the highway, making it the most fuel-efficient utility vehicle available

Coming in 2009 are the first applications of Ford's new EcoBoost engines. EcoBoost uses gasoline turbocharger direct-injection technology for up to 20 percent better fuel economy, up to 15 percent fewer CO2 emissions and superior driving performance versus larger-displacement engines.

EcoBoost V-6 engines will be introduced on several vehicles next year beginning with the Lincoln MKS and Ford Taurus sedans, Ford Flex crossover. Four-cylinder EcoBoost engines will debut in 2010 in both North America and Europe. Ford will offer EcoBoost on more that 80 percent of its North American lineup by the end of 2012.

Ford also plans to double capacity for North American four-cylinder engines to more that 1 million units by 2011, to meet the consumer5 trend toward downsized engines for fuel economy. The smaller engines will deliver significant fuel savings.

In addition, Ford plans to double its hybrid volume and offerings next year-- and is looking to expand further going forward. Production of the all-new 2010 Ford Fusion Hybrid and Mercury Milan Hybrid begins in December-- with fuel economy expected to top the Toyota Camry hybrid.

With these new models, the Ford Escape Hybrid- now in its fifth year of production- and the Mercury Mariner Hybrid, Ford will offer four hybrid vehicles. That will make Ford the largest domestic producer of full hybrid vehicles in North America, second only to Toyota in sales volume.

Ford also is introducing six-speeds with PowerShift that offers the fuel economy of manual transmission and convenience of an automatic; and start-stop engines that shut off when the vehicle stops; electric power steering; direct injection, and Twin Independent Variable Cam Timing engines. These technologies will be progressively introduced within the North American lineup by 2012.

"One Ford"

Driving Ford's product transformation is the company's "One Ford" global product development vision, which will deliver more vehicles worldwide from fewer core platforms, further reduce costs and allow for the increased use of common parts and systems.

In the next five years, Ford will build more that 1 million vehicles a year worldwide off its global B-car platform and nearly 2 million units worldwide off its global C-car platform.

"Ford is investing most where consumer growth is taking place- and that's in highly fuel-efficient global small cars," said Derrick Kuzak, Ford group vice president of Global Product Development. "One of every four vehicles in the world today is a 'C' or Ford Focus-sized vehicle, and we expect the segment to grow more than 20 percent 6 million units in North America an 25 million worldwide by 2012. We see similar strong growth in the B-segment, where the Fiesta competes."

With Ford's global product development plan, all of the company's vehicles competing in global segments will be common in North America, Europe and Asia within five years. In addition to B- and C-sized small cars, the company's Fusion-and Mondeo-sized C/D cars and utilities will be common globally. The same will be true for commercial vans.

Ford said it is uniquely positioned to take advantage of its scale, already acclaimed global products and the strength of the Ford brand around the world to respond to the current changing marketplace and to begin to grow profitably. The company said its success in growing market share and profits with smaller, more fuel-efficient vehicles in Europe is now the template around the world.

"We remain absolutely committed to creating an exciting, viable Ford going forward- and to transforming Ford into a lean global enterprise delivering profitable growth over the long term," Mulally said. "We continue to make progress on every element of our transformation plan, and we are taking decisive steps in the near term to ensure out long-term success."

Top 10 Ford Motor Company Quality Success Stories

Ford continues to make great strides toward achieving its goal of best-in-class qua lity. The following ten examples show some of the successes already achieved along the way.

Now shoulder-to-shoulder with industry leaders in initial quality – The quality of Ford brand vehicles soared to the top of the charts equaling that of Toyota and Honda, according to the second quarter 2008 U.S. Global Quality Research System (GQRS) study conducted by RDA Group of Bloomfield Hills, Mich. The study showed Ford brand improved 6.5 percent versus last year with a combined average of 1343 things-gone-wrong (TGW) per 1,000 vehicles during the first three months of ownership. This performance is statistically equivalent at the 95% confidence level to the TGW levels of Honda and Toyota.

Virtual technology expertise worth sharing – For nearly a decade, Ford has been using its industry-leading digital ergonomics research to help line operators do their jobs efficiently and issue-free. Led by a world-renowned ergonomics expert, the team optimizes every movement so employees can build car after car and avoid fatigue and injury. This upfront virtual technology greatly reduces issues at launch and relates directly to quality. The company shares its findings on how to reduce repetitive stress and other injuries with the other American automakers and University of Michigan researchers.

Best-in-class paint performance – According to GQRS studies, Ford is tied in first place for fewer chips and scratches and more long-term durability. Its three-part wet application process not only provides better long-term resistance to chips and scratches than water-borne paint, it reduces the plant shop’s CO2 emissions by 15 percent. An eco-friendly anti-corrosion system helps prevent rust while cutting paint shop water use nearly in half and reducing the production of sludge by 90 percent. Also, Ford is the first automaker to implement a technology called High-Gloss Mold-in-Color. The 2008 Ford Super Duty’s wheel lip molding is injection-molded with the high-gloss metallic color built right in – no primer or paint required. This increases long-term appearance and durability, as well as being more environmentally friendly than priming and painting those parts.

Chart-topping electrical functions – Thanks in part to stringent electronics testing during the predelivery process, Ford topped the charts in20GQRS studies for electrical functions such as the radios. Hundreds of end-of-line evaluations take place and are tracked through Ford’s Quality Leadership System (QLS), which gives anyone in the plant the ability to flag a vehicle as having an open concern and keeps that vehicle from leaving the plant until it’s been fixed.

Quality testing goes green – As the 52-year-old high-speed test track at Ford’s Michigan Proving Grounds undergoes its $13 million reconstruction, it’s reusing almost every bit of existing material, preventing 130,000 tons of debris from going to local landfills. The track is critical to Ford’s quality assurance process, as it’s used for a wide range of vehicle testing.

Earning third-party accolades – In May, two separate research firms confirmed that Ford continues to make great strides in quality. San Diego-based researcher Strategic Vision put Ford neck-and-neck with Toyota for total quality, and ahead of everyone else. The firm said the two automakers were tied for topping the most segments on its Total Quality Index with three vehicles each. Winning Ford vehicles are Ford Edge, Ford Mustang Convertible and Ford F-250/350, which was also a segment winner in 2007. Meanwhile, noted automotive consulting firm AutoPacific released the results of its 2008 model year vehicle satisfaction research, putting Ford on top or tied for first in six Vehicle Satisfaction Award categories. Vehicles earning accolades were Ford Taurus, Mercury Milan, Lincoln Mark LT, Ford Explorer Sport Trac, Ford Explorer and Ford Edge.

Ford Flex boasts ultra-quiet ride – Ford Motor Company’s wind noise went from second-w orst in the industry in 2003 to best in the bunch for 2007 based on TGW according to GQRS results. The all-new 2009 Ford Flex is no exception. In Ford’s wind tunnel tests, it delivered a quieter ride than competitors including the Acura MDX, Toyota Highlander and GMC Acadia, good news for customers who equate quietness with quality.

J.D. Power says Ford Focus is most improved – The 2008 Automotive Performance, Execution and Layout (APEAL) Study by J.D. Power and Associates showed that Focus gained 88 index points over last year. The Ford Escape also earned a spot among the top 10 most improved vehicles in the industry. In addition, five Ford Motor Company vehicles received second- or third-place honors in their segments: Ford Explorer Sport Trac, Mazda CX7, Mazda CX9, Ford Focus and Lincoln Navigator.

Long-term durability improves – Ford brand improved at a rate of 3 percent versus the industry average of 1 percent according to the 2008 GQRS three-years-in-service report. The survey looked at 2005 model year vehicles (compared to 2004 model year in 2007). The top non-luxury brands were Toyota, Mercury, Honda and Ford, with a gap of only 0.6 problems per vehicle difference from Toyota to Ford. For the fifth year in a row, Mercury did better than Honda in this durability study.

Ford brand makes significant quality gains – According to the J.D. Power and Associates 2008 Initial Quality Study, Ford vehicles increased in quality at a faster rate than the industry average. Continuing its five-year upward trend, Ford brand improved by eight points over last year’s study, bettering the industry’s seven-point improv ement. Ford Motor Company vehicles received 10 honors, including three with the highest rankings in their respective segments: Lincoln Navigator, Mazda MX5 Miata and Ford E-Series.

Ford focuses on smaller engines with big results

DETROIT – Smaller may be smarter, says Ford Motor Co., the world's largest producer of big pickups. When Ford unveiled its Explorer America concept vehicle Sunday – a stylish crossover that looks like a highly contemporary midsize SUV – the real news was lurking under its hood.
Instead of a V-6 engine typically found in vehicles like it, the Explorer America was propelled by a 2-liter, four-cylinder engine – a four-cylinder producing 275 horsepower and 280 pounds-feet of torque, considerably more than the current Explorer's V-6.
The big boost in power comes thanks to a turbocharger and direct fuel injection, a combination Ford calls EcoBoost. The automaker plans to use EcoBoost in as many as 500,000 Ford, Lincoln and Mercury vehicles during the next five years, allowing the automaker to employ high-powered four-cylinders in place of conventional V-6 engines and turbocharged six-cylinders instead of V-8s.
"What we are emphasizing is the broad-based application of this technology," said Dan Kapp, Ford's director of powertrain research and advanced engineering.
The smaller engines should deliver 20 percent to 30 percent better fuel economy, decrease greenhouse gases and deliver more power, Ford says. Moreover, the new engines should actually feel more powerful to drivers than the ones they replace.
"Much of the torque – the power that drivers feel – will be available from 1,500 rpm, just off idle, to the peak," Mr. Kapp said.
The half-million vehicles would be about 20 percent of Ford's cars and trucks.
A turbocharger is a small compressor under the hood driven by exhaust gases. It pushes the air-fuel mix into the engine's cylinders under pressure, forcing in a larger, denser amount of air and fuel – and increasing horsepower.
With direct injection, gas is squirted directly under high pressure into the cylinders rather than mixed with air in an inlet port leading to the cylinder. Though more expensive to build, direct injection is much more efficient than the port mix.
A 3.5-liter V-6 equipped with the EcoBoost system would produce about 340 horsepower, more than any of Ford's current conventional V-8s and about 75 horsepower more than Ford's conventional 3.5-liter V-6.
"The beauty of this technology is we can apply it at high volume and top to bottom in our lineup," Mr. Kapp said.
Although the system increases under-hood heat and subjects the engine to greater pressures, Ford believes it can deal with those challenges, as other manufacturers have, and maintain all current warranties.
"Customers are smart," said Jim Farley, Ford group vice president of marketing and communications. "They value vehicles – the more efficient, the better."
The Explorer America has room for six people and is capable of "moderate" towing and off-road driving.By TERRY BOX / The Dallas Morning News

Ford sees potential in full-size sedans

DETROIT -- Reports of the death of the big, rear-wheel drive car have been greatly exaggerated, a senior Ford official said yesterday.
Small, front-wheel drive cars are the way of the future for Ford, as they are with all automakers, but the big, rear-wheelers may still have a role, said Mark Fields, president of the Americas for Ford Motor Co.
But he stopped short of saying that's good news for the Ford of Canada St. Thomas assembly plant, where three large, rear-wheel drive cars are assembled.
"We are studying rear-wheel drives very carefully. We feel it is important and gives us a number of options in how we position and design our vehicles," Fields said.
"There is a market, there will continue to be one . . . especially in the luxury market . . . but (for St.Thomas) there may be no significance in us studying rear-wheel drive."
The St. Thomas plant builds the Grand Marquis, Crown Victoria and Lincoln Town Car. Ford has made a commitment to those models until 2010, but after that the plant's future is uncertain.
While Canadian Auto Workers officials have called for new investment in the plant, Ford's position on rear-wheel cars may see St. Thomas get another rear-wheel drive car in the future even if it's not retooled, added Dave Cole, analyst with the Center for Automotive Research in Ann Arbor, Mich.
"We will see more rear-wheel drives. It can do things like police cruisers (such as the Crown Victoria), or high performance or general utility vehicles. There may be a good chance St. Thomas gets a replacement vehicle, but it has to compete against other plants to get it."
Ford kicked off the first day of the media preview of the North American International Auto Show here by unveiling its latest F-150 pickup truck, which now comes in 35 configurations.
Ford also unveiled new variants on its popular Mustang line and a new alternative fuel system, called EcoBoost, which betters performance in vehicles by 20 per cent.
At its morning news conference, GM also stressed going green, announcing an investment with a new ethanol maker Coskata, in Illinois, which has developed technology to reduce the cost of ethanol, and get the cleaner burning fuel from more than corn, including agricultural waste and even used tires.
Although GM, which debuted the Volt electric car last year, is stressing hybrid technology with eight hybrid models this year and 16 within four years, ethanol vehicles will play a larger role, said Rick Wagoner, GM chief executive.
Wagoner also struck an upbeat tone about the future of the auto industry in Canada.
"Those plants have done a good job for us. A lot will depend on demand, particularly in the U.S. Canada has been solid, our hope is that this economic crunch gets behind us."

Ford sees potential in full-size sedansBy NORMAN DE BONO, SUN MEDIA

F-150 bids to stay on top with makeover

Scott Burgess / The Detroit News
The new F-150, Ford says, is built Ford tougher.
It's hard to argue with that.
The redesigned 2009 Ford F-150 underwent an overhaul inside and out, as Ford designers changed out all of the sheet metal, provided more standard features and more choices for the company's best selling vehicle. Even the F-150 badge is updated.
Ford also added a new premium truck, the Platinum Series, to one up the high-end Western motif found in King Ranch.
In other words, the new F-150, which will be unveiled today at the North American International Auto Show, offers more, is stronger and has more amenities to choose from than ever before. With three cab styles, four box options and seven trim levels, there are 35 different configurations customers can build their pickup. Add on 13 wheel choices and Ford offers even more variety.
However, Ford has taken away the V-6 option on its trucks with the 2009 model. Instead, customers can choose from the 4.6-liter and 5.4-liter V-8s. A diesel engine and Ford's EcoBoost direct injection turbocharged V-6 will be available in 2010.
The redesign comes at a tough time for the auto industry. Large trucks have fallen out of favor with some consumers as gas prices remain high, the housing market continues to slide and the threat of a recession increases.
Demand for full-size pickups dropped last year 3.2 percent, according to Autodata Corp. Ford's sales fell 13.2 percent.
That didn't stand in the way for Ford. The Dearborn-based automaker rebuilt the truck from the frame, which is now 10 percent stronger, all the way through the interior.
While the trucks keep their Ford looks, every model will have a different version of the Ford's iconic three-bar grille.
"We wanted to give every model a distinct appearance while keeping the truck's signature tough look," said Pat Schiavone, design director, Ford truck and SUVs.
The fenders keep their flares, but add a distinctive groove above them. Additional trim along the doors connects the fenders and creates the optical illusion that the trucks are larger than they look.
But don't mistake that for these trucks being small. They're far from it.
As the height of the beds grew through the years, many customers have complained that they couldn't reach into the bed, so Ford added a unique side step between the cab and the rear wheel. The feature works perfectly, opening up with the touch of your toe and allowing you to step up and reach into the bed. It closes just as easily as pushing your foot against it.
The most dramatic change of the F-150 is its tailgate, which now includes a pull out step found on the Super Duty trucks.
From the rear, the taillights look smaller, but they wrap around the side, taking up more quarter panel real estate on the side than the back. The effect makes the truck look wider.
The bed is also more functional. Aside from the box side step, Ford will offer a factory installed cargo management system, and stowable bed extender, which folds up and rests against the bed walls when not in use.
Inside, Ford has refined the interior. A back up camera integrated into the rear view mirror allows the driver to easily back up and connect the truck's hitch to a trailer.
Ford's Sync system is also available, which allows the driver to operate a phone and music device with voice commands.
Ford also added more storage spaces inside. All told, there are more than 30 places to store items. The center console is two-inches longer, providing more space.
The shifter was changed to make it more ergonomic, and the switches were made larger. There are also two 12-volt outlets placed on the dash and center console.
The seats were upgraded and designed to include a power recline and power adjustable lumbar, as well as heating and cooling functions.
Retooling this top selling pickup is a difficult task. But the 2009 F-150 hits the mark -- inside and out.

New 2009 FORD F-150: More Capability, More Choice, More 'Smart' Features For America's Truck

DETROIT, Jan. 13 /PRNewswire-FirstCall/ -- The vision for Ford's truck team was clear: Redesign America's favorite truck inside and out to give customers unrivaled capability, unprecedented choice and a host of smart, game-changing features.
The result is the new 2009 Ford F-150, the new benchmark in the full-size pickup segment from the industry's truck leader -- which has built more than 33 million F-Series pickups since 1948.
The Ford truck team adopted a holistic, 360-degree approach to revamping the new 2009 F-150 -- from its segment-first features to the tough new exterior highlighted by a dramatic three-bar grille and more spacious, flexible and refined interior, to the unparalleled choice of cab styles and trim levels -- including a new Platinum series that redefines truck luxury.
The improvements are just as dramatic beneath the sheet metal. A new high-strength, lighter-weight chassis is the backbone that allows this tough truck to deliver more horsepower, better fuel economy and safety, and additional towing and payload capacity.
"The Ford F-150 is an American icon," said Mark Fields, Ford's president of The Americas. "Ford is the truck leader, and F-150 customers expect and demand the best truck on the market.
"Our team not only met those expectations, they exceeded them with the new 2009 F-150," Fields added. "With Ford's product-led transformation in full swing, the new F-150 could not have come at a better time -- for Ford and for our customers."
In all, more than 1,000 Ford engineers, designers, researchers and others worked together to develop the new 2009 F-150. The team drew inspiration by listening to Ford's large customer base.
"Before we started working on the new truck, we continued the conversation with people who use these trucks every day for work and play," said Matt O'Leary, chief engineer of the 2009 F-150. "We went to their ranches, their job sites and their homes, making sure we crafted features that would improve their ownership experiences and, really, their lives."
The results will be clear to customers when the new 2009 F-150 rolls off assembly lines at Ford's Dearborn (Mich.) Truck Plant and Kansas City Assembly Plant in Claycomo, Mo. -- and as the new F-150 goes on sale in dealer showrooms this fall.
Most Capable
Ford F-150 customers tackle tough jobs when they work and play, and they need a full-size truck that rises to the challenge. The current F-150 is already the most capable truck on the market, but Ford's truck team drove capability to new levels with the 2009 model.
The improvement starts with the 2009 F-150's fully boxed frame constructed with hydro-formed and high strength steel side rails. The lightweight frame delivers 10 percent more torsional rigidity, which delivers increased durability and safety. The sturdy chassis also paved the way for the new 2009 F-150 to improve upon the current model's class-leading towing and hauling capability across all cab configurations.
"The new, improved chassis helps deliver additional payload and towing capacity as well as improved fuel economy, which we know is top of mind for customers," O'Leary said.
Thanks to the strength of the frame and comprehensive package of standard safety equipment, including side-curtain air bags, the new F-150 is engineered to earn top safety ratings from the National Highway Transportation Safety Administration and the Insurance Institute for Highway Safety.
Complementing the modern frame is a high-tech suite of features that ensures the F-150 is sure-footed and safe in all driving and load conditions. The new F-150 offers segment-first standard AdvanceTrac(R) with RSC(R) (Roll Stability Control) and Trailer Sway Control plus available Rearview Camera Assist as well as Integrated Trailer Brake Controller a segment-first on light-duty pickups.
The interior of the new 2009 F-150 SuperCrew offers more usable space for moving more people and gear thanks to a 6-inch stretch that improves rear seat legroom and cargo capacity. A mechanically articulated second-row seat flips up and out of the way. Combined with a truly flat load floor, the feature gives the new SuperCrew class leading 57.6 cubic feet of space behind the front seats and can accommodate items up to 47.9 inches tall, such as flat- screen TV that needs to be hauled from the electronics store to home.
Most Choice
Ford's F-Series may be America's best-selling vehicle, but one-size-fits-all does not apply to today's truck buyer. From the Texas rancher to the general contractor in Florida, F-150 customers have different needs and tastes.
In response, Ford's truck team designed a truck that offers more choice than any full-size truck on the market. With three cab styles, four box options and seven unique trim levels, the F-150 comes in 35 different configurations to meet the widest range of customer needs and wants -- all delivered with quality.
Customers can choose from the no-fuss XL workhorse, to the sporty STX and off-road capable FX4, to the mid-range XLT. For those looking for tough luxury, Ford offers the high-end Lariat and King Ranch F-150 models.
New for the 2009 F-150 is the Platinum series, the most luxurious F-150 ever and the answer to a perennial question: Just how high-end do truck customers want to go?
The striking F-150 Platinum features a satin chrome grille with fine mesh inserts, 10-way captain's chairs upholstered with top-quality leather, tuxedo stitching and embroidered logos on the seatbacks. Satin gloss Lacrosse Ash wood grain accents and real brushed aluminum panels give the dash, center console and doors an upscale look and feel. Standard 20-inch, 16-spoke polished aluminum wheels give the truck a commanding presence on the road.
With more customers interested in personalizing their trucks, Ford is offering the largest selection of wheels in the segment with 13 offerings across the F-150 lineup.
Under the hood, the new F-150 will be powered by three modern V-8 engines, mated to either a 4-speed or a new fuel-efficient 6-speed automatic transmission. The engines include: * 5.4-liter, 3-valve Triton V-8, which has been optimized for better
performance with improved horsepower and torque, and is capable of
running on E85 (85 percent ethanol and 15 percent gasoline), regular
unleaded gasoline or any blend in between.
* 4.6-liter, 3-valve V-8, which is new for F-150. Both the 5.4-liter and
4.6-liter 3-valve V-8's utilize open valve injection. This unique
feature improves the flow of fuel into the combustion chamber, which
results in an increase in horsepower during towing and reduced
emissions.
* 4.6-liter, 2-valve V-8, a third V-8 choice in the line-up that delivers
more horsepower with the same fuel economy performance as the outgoing
truck's V-6.
This all-V-8 engine lineup delivers a fleet-average 1 mpg improvement in fuel economy versus the outgoing F-150.
Diesel and EcoBoost gas turbo direct injection engines are planned for F-150 in 2010 as well.
Most 'Smart' Features
Ford's researchers spent thousands of hours listening to truck buyers to gain inspiration for a host of smart new features for the new 2009 Ford F-150.
It starts with the clever interior, which features a flow-through console that has been lengthened by approximately 2 inches and is large enough to stow two or more laptop computers. Special ridges are molded into the edges of the bin to accommodate file folders. The console also has a multi-tiered, removable tray and locks to protect valuables.
More than 30 storage areas are built into the interior, ranging from a bin on the top of the instrument panel to a number of small spaces designed to accommodate tools like cell phones, MP3 players, PDAs and gate access cards.
A redesigned, more ergonomic shifter remains on the console. New, larger buttons and switches are ergonomically designed and within easy reach and view of the driver. A USB port and auxiliary MP3 player input are conveniently mounted on the dash. Two 12-volt outlets are located on the dash and center console.
Even the pickup box on the new F-150 breaks the mold with clever and capable features the competition cannot match. The class-leading cargo capacity of 65.5 cubic feet is only the beginning of the story. The F-150's pickup box is made easier to use, more flexible and accessible with such new features as Ford's industry-exclusive Tailgate and Box Side Steps, Stowable Bed Extender and Cargo Management System.
"These features are impressive on their own. For the customer who uses their pickup box five, six or seven times a day, these innovations together make a huge difference," O'Leary said.
That same kind of logic drove the team to include other clever features on the truck, including Ford's Easy Fuel(TM) Capless Fuel-Filler System. When fueling is completed and the nozzle is removed, the system automatically seals shut, reducing emissions.
The new 2009 Ford-150 also will allow truck customers to be connected to the world like never before. Ford has been working with Microsoft, Sony and SIRIUS to offer customers leading technologies to help them stay connected with their lives while on the road including: * Industry-exclusive Ford SYNC(TM), a voice-activated, hands-free,
in-vehicle communications and entertainment system offers even more
functionality for the 2009 model year, with 911 Assist and Vehicle
Health Report.
* SIRIUS Travel Link(TM) that when combined with voice activated
navigation will provide users with a suite of data services including
real-time traffic, coast-to-coast weather conditions and fuel price
information for over 120,000 gas stations.
* Voice-activated navigation that integrates several functions, including
voice recognition destination entry, climate control and SIRIUS
satellite radio into one easy-to-use system, displaying them on an 8-
inch touch screen display.
* Sony audio system that features 700 watts of power, 5.1 surround sound
and 10 Sony speakers and amps and is certified by Sony to deliver a
unique, rich listening experience.
"We know how important the F-150 is to our customers," said O'Leary. "With the new 2009 F-150, we are delivering a top-quality truck lineup that is second-to-none in capability, features and a range of choices that will continue to make Ford America's favorite truck."

Verve Concept: Small Cars in Ford’s Future

Ford unveiled the Verve Concept last week at the Frankfurt Auto Show. It’s the latest iteration of Ford’s ongoing “kinetic design” theme. The new Kuga, Mondeo, and redesigned Ford Focus Europe will be hitting the roads of Europe by the end of 2008, but this concept car is a bolder step in the small-car direction. Martin Smith (Executive Director of Design for Ford of Europe) describes the Verve Concept as “a chic, modern, and individualistic statement for a sophisticated, fashion-aware generation.” The concept was created by a team of designers from Ford studios in Dunton, England, and Cologne, Germany.
Ford is looking for public reaction to inform the design team’s vision. European design chief Martin Smith said that showing the Verve Concept at Frankfurt will be one of several opportunities in the near future for public feedback, and John Fleming (President and CEO of Ford of Europe) described the Ford Verve as a “bespoke concept car to generate reactions while our production plans are taking shape.”
This is significant for Ford. They’re shifting their design direction and creating a new small car portfolio in major world markets. Verve is the first of three small-car concept vehicles which will debut in Europe, Asia, and North America.
Given a wide degree of freedom to create the concept, the design team, including lead exterior designer Chris Hamilton, grounded their efforts in reality. From its surfaces, colors, and materials, the Verve has a sense of sophistication and fashion. While Ford Verve Concept was created with an eye toward production, there’s no news about specific plans yet.