Advance Trac with Roll Stabilty Control from Ford

Presenting Advance Trac with Roll Stability Control from Ford Motor Company.
• The system combines information from several sensors, including the steering wheel angle, lateral acceleration and yaw rate, to determine when the vehicle begins to lose directional control. So when you are a little overly zealous through the curves your vehicle will help save you from flipping. When the system senses wheel-slip or the loss of traction, it applies braking where needed to keep the vehicle tracking safely on its intended path. It is constantly checking your wheels something crazy like 60 times a second.
• Unlike competitor’s systems, the Ford-exclusive RSC system uses a second gyroscopic roll-rate sensor to accurately measure the vehicle’s roll rate. Using the roll-rate sensor, RSC can adapt the level of control to the loading conditions of the vehicle. If an unstable condition is anticipated, the system selectively applies individual brakes and modifies engine power to enhance vehicle roll resistance. Additionally, RSC uses the information from the roll-rate sensor to provide not only roll control, but enhanced side-slip control over competitors without a roll-rate sensor. This technology was launched nearly ten years ago. Ford is truly leading the way in safe SUV's. These three technologies are working together to address safe driving.

If you visit Gresham Ford on 242nd and Powell Blvd in Gresham you can see how the AdvanceTrac button on the instrument panel and how it provides the following electronic stability enhancement features for certain driving situations:
– Traction Control (TCS), which functions to help avoid drive-wheel spin and loss of traction
– Electronic Stability Control (ESC), which functions to help avoid skids or lateral slides
– Roll Stability Control (RSC), which functions to help avoid a vehicle rollover
With all this technology remember, you can't deny physics so drive safe.
Click Here to see a YouTube Video that details this fascinating technology.

Gresham Ford, New Ford vehicles, Ford Dealership, Ford Edge, Ford F-150, Ford Explorer, Ford Expedition, Ford Focus, Ford Fusion, Ford Mustang, Ford Flex, Ford Taurus, Ford Escape, Ford Escape Hybrid, Ford Ranger, Ford F-250, Ford F-350, Ford F-450, Ford Taurus X, Ford Econoline Vans, and Ford Low Cab Forward Trucks. Service, Parts, Fleet Sales, Rentals, Used Cars, Used Trucks, Community, Used SUV, Used Commercial Trucks.

Adaptive Cruise Control introduced by Ford

Presenting Adaptive Cruise Control from Ford Motor Company it provides everything conventional cruise control does — keeps a constant speed without having to work the brake or accelerator pedals — plus automatically maintains a comfortable distance from vehicles ahead. You choose from three different distance settings. It allows 3 unique Gap settings (Sporty, Normal, Comfort) — controlled through the steering wheel — to set the comfortable distance desired. It also uses advanced radar technology to scan the driving environment for slower vehicles ahead and slows the vehicle to adapt to the current traffic conditions. Once traffic clears, the system automatically returns to cruise Set speed and normal speed-control function. That's right, so when someone cuts in front of you going 10 miles less per hour the car will slow down maintaining your comfortable distance you set. When they change their mind and get out of you lane the vehicle will increase in speed and you never have to tap the brakes or reset the cruise control. How cool is that?

This is just one of the 2010 Taurus Class Exclusive Features

• 3.5L EcoBoost™ twin-turbo V6 engine with gasoline direct injection
• Adaptive Cruise Control and Collision Warning with Brake Support
• BLIS® (Blind Sport Information System) with Cross Traffic Alert
• Easy Fuel™ capless fuel filler
• Multi-Contour Front Seats with Active Motion
• MyKey™
• SecuriCode™ Keyless Entry Keypad
• Sony® surround sound system with 12 speakers and 390 watts
• SYNC® voice-activated communications and entertainment system
• Voice-activated Navigation System with SIRIUS Travel Link™

(1) Class is 5-passenger large cars.

Visit Gresham Ford at 242nd & Powell Blvd or call 503-665-0101 or click www.GreshamFordOnline.com It has been Bess’s(General Manager & co-owner) passion to help local churches and charities. One way is though the Gresham Ford Tithe Back program. When a non-profit supporter gives us the opportunity to perform any service or repair work on their vehicle we will donate 10% of their bill, parts and labor, to their church, charity or non-profit of choice. We will also donate $100 for every vehicle a supporter purchases, and it doesn’t matter if it is new or used. Bess just asks that you not mention the $100 donation until after the purchase has been finalized. She would hate for anyone to think a donation was merely added in to the price.

The Ford Fiesta already is proving that it’s got the makings of a star, but now Ford’s new small car is serving as a vehicle to stardom for a few aspiring young artists. Three Fiestas are hitting the road with five young people in tow to promote Simon Fuller’s new reality show “If I Can Dream,” which follows the artists as they move to the Hollywood Hills looking for their big break.

The five artists include a musician, an actor, two actresses and a model, who will be mentored by the best in Hollywood while trying to make their dreams come true. All the while, their lives will be captured and streamed online in real-time, 24/7 on www.ificandream.com. It also will be available for TV viewers exclusively on Hulu, a Web site offering popular TV shows and movies from commercial networks.

Fiesta serves as the “sixth bedroom” of the show – it’s the artists’ primary way of transportation, and it is outfitted with three cameras so they can talk about their experiences through livestreaming.

Fiesta’s involvement with “If I Can Dream” builds on the success of the Fiesta Movement, a social media initiative that generated more than 6 million YouTube views, nearly 740,000 Flickr views and more than 3.7 million Twitter impressions.

Fiesta has it all – and more
Going on sale this summer, the all-new Ford Fiesta features an expressive, vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers’ expectations. With 15 class-exclusive technologies and a projected best-in-class highway fuel economy of 40 mpg, Fiesta brings efficiency and convenience together in one package. Gresham Ford is excited to be accepting early orders with many extras for free when you order early.

It’s also designed to be versatile, personal and adaptable. In fact, Fiesta is expected to deliver best-in-class safety, convenience and connectivity with the segment-exclusive SYNC® voice-activated communications system, as well as an expressive color palette and available graphics.

Already more than 6,000 consumers have made reservations for the Ford Fiesta – half of them from non-Ford customers – and more than 100,000 handraisers are showing an interest in the new fuel-efficient car. Customers can begin placing their order for the new Fiesta today through Gresham Ford. You can choose the colors, equipment and options. Ford more information contact Joe Roberts, Inventory Manager, at 503-665-0101 or email jroberts@greshamford.com with questions.

3.5L Eco-Boost Engine

Presenting
• Simply put, EcoBoost provides the fuel economy customers demand, with the performance they need — the power of a V8 and the economy of a V6
• Achieves the balance of power and economy through two key technologies:
– Twin turbochargers which provide power
– Direct injection which provides fuel economy and reduced emissions

Demonstrating
• Let customers feel the performance, then marvel at the fuel economy through a test-drive
• Take your customers through a situation using quick acceleration — like pulling away from a stoplight or passing another vehicle on a road. Let them feel the peak torque across a very wide engine speed range. Talk about its usable performance that’s available all the time. They won’t need to wind the engine out to get the performance out of it
• Paint a picture for customers. Have them think of the direct injection system like the mist from an atomizer bottle that you spray to keep yourself cool. EcoBoost creates a fine spray that atomizes the fuel, making it easy to ignite and burn completely

Delivering
• Inform customers that EcoBoost has been designed and tested for use without any special operating precautions. They don’t need to sit and idle before switching the engine Off. They don’t need to observe special oil-change intervals, and they don’t need special oil
• Be sure to tell your EcoBoost customers that direct-injection engines mechanically sound different than other gasoline engines. In certain environments, when standing outside the vehicle with the engine running at idle, you may notice a slight ticking sound. This is a normal operating condition for high-pressure, direct-injection fuel systems

Available on:
• 2010 Flex
• 2010 Taurus

2011 Ford Edge Preview

Edge Set s the St and ard by St and ing Out
Ford Edge continues its evolution with new technology features, exterior design enhancements and
interior craftsmanship. What began as a true crossover offering the flexibility of an SU V with a sportsedan-
like ride is better than ever for 2011.
Take-Charge Technology
The big story for Edge is an impressive range of thoughtful and functional
technology features. From Ford firsts to segment firsts to industry firsts …
Edge offers customers tech-savvy tools that are innovative and intuitive.
• MyFord™ driver-connect technology
• MyKey™
• Available BLIS® (Blind Spot Information System) with Cross Traffic Alert
• Available Adaptive Cruise Control and Collision Warning with Brake Support
• Available SYNC® voice-activated communications and
entertainment system
• Available Intelligent Access with Push Button Start
• Easy Fuel™ capless fuel filler
• Available Rear View Camera
• Available Sony® audio system with High Definition (HD)
Radio and iTunes® tagging
• Available ambient interior lighting
• AdvanceTrac® with RSC® (Roll Stability Control™)
• Available rain-sensing windshield wipers
• Available Remote Start
Head-turning Design
Updated for 2011, Edge continues to make a bold statement
with compelling design and head-turning styling inside and out.
Exterior
• New hood, front fenders and front and rear fascias
• New grille
• New 4-inch dual polished exhaust tips
• New headlamps and taillamps
• New 18-, 20- and 22-inch wheel designs
• Available HID (High-Intensity Discharge)
headlamps
• Four new exterior colors
Interior
• New appearance and use of high-quality
materials
• New soft, seamless instrument panel
• New center stack and door trim
• Available 10-way heated power driver’s seat,
including power r support with
driver’s memory setting
Available eight feet of cargo
space — from front to back with all
passenger seatbacks folded flat
Energetic and Efficient Performance
Under the hood, Edge offers a choice of two V6 engines, both designed to provide improved power and fuel economy.
Edge delivers improved “connectedness” between the driver and vehicle. It has the style customers want
with attitude to spare … and the driving experience to back it up.
• Revised 3.5L Twin independent Variable Cam Timing (Ti-VCT) V6 engine with 285 horsepower and 253 lb.-ft. of torque,
best-in-class horsepower among standard engines(1) (SE, SEL and Limited)
• New 3.7L Ti-VCT V6 engine (SPORT) with a best-in-class(1) 305 horsepower and 280 lb.-ft. of torque
• 6-speed SelectShift Automatic™ transmission (SEL, Limited and SPORT)
• Steering-wheel-mounted paddle shifters (SPORT)
• Trailer Sway Control (included with Trailer Tow Package)
• 3500-lb. maximum trailer towing capacity
• Independent suspension
• AdvanceTrac® with RSC® (Roll Stability Control™)
• Wide front and rear track for ground-hugging handling
• Large front and rear stabilizer bars to help minimize body roll
• Hill Start Assist
Flexible and Functional
On the inside, Edge delivers crossover functionality in a stylish package with new levels
of craftsmanship and premium materials. Customers will appreciate that Edge has a
practical side and is certainly ready for life on the go.
• Available 10-way heated power driver’s seat, including power lumbar support
with driver’s memory setting
• Available 6-way heated power passenger seat with manual lumbar and recline
• Available fold-flat front-passenger seatback
• Manual tilt/telescoping steering column
• Available EasyFold™ rear seatback release
• Standard second-row reclining rear seatbacks
• Available power liftgate
• Available below-floor management system
SE
Powertrain/Functional
• Axle ratio – final drive ratio 3.16 FWD
• Brakes – four-wheel disc with Anti-lock
Braking System (ABS)
• Drivetrain – front-wheel drive
• Engine – 3.5L Ti-VCT V6
• Fuel tank – 18.0-gallon FWD
• Hill Start Assist
• Transmission – 6-speed automatic
• Steering – power-assisted rack-and-pinion
• Suspension – independent
− Front – MacPherson strut
− Rear – multi-link
Exterior
• Autolock
• Door handles – molded-in-color black
• Door locks – power
• Easy Fuel™ capless fuel filler
• Exhaust tips – 4-inch dual polished tips
• Glass – privacy glass on rear door, quarter
windows and back window and solar-tinted
front windows
• Grille – chrome
• Headlamps – bi-functional projectorbeam
halogen
• Mirrors – folding exterior power side with
Integrated Blind Spot Mirrors (Blind Spot
Mirrors not included with BLIS®)
• Rear wiper – dual-speed with washer
• Rocker moldings – molded-in-color black
• Spare tire – 17-inch
• Spoiler – molded-in-color black
• Tires – P235/65R17 A/S BSW
• Wheels – 17-inch painted aluminum
Interior/Comfort
• Air conditioning – manual single-zone
• Appliqués – instrument panel textured black
• Auxiliary audio input jack (not included
with SYNC®)
• Battery Saver
• Center stack finish – dark slate metallic
appearance
• Cup holders/bottle holders (8)
− Front console (2)
− Rear center armrest (2)
− Front and rear door panels (4)
• Front console – armrest, storage tray, one
power point in deep bin and two cup holders
• Grab handles – front passenger and
second-row B-pillar
• Map pockets
− Front seatback driver and passenger
− Front and rear door panels
• Overhead console – includes sunglasses
holder
• Power points (4) – 2 in front, 1 in second
row, 1 in cargo area (12-volt)
• Rear cargo area tie-downs, hooks and net
• Seats
− 4-way manual driver’s seat and manual
lumbar
– 2-way manual front-passenger seat with
manual recline
− Second-row 60/40 fold-flat split bench
− Second-row reclining seats
– Cloth seats
• Steering column – manual tilt/telescoping
• Steering wheel – redundant speed, audio
and 5-way controls
• Windows – power with driver one-touch up/
down and front- and rear-passenger disable
Safety/Security
• AdvanceTrac® with Roll Stability Control®
(RSC™)
• Airbags – side impact
• Belt-Minder® – driver and front passenger
• Child safety locks – rear door
• Lower Anchors and Tethers for CHildren
(LATCH) — two in second row
• Personal Safety System™
• Remote Keyless Entry System
• Safety Canopy® System with Rollover
Sensor
• SecuriLock® passive anti-theft system
• SOS Post Crash Alert System
• Tire Pressure Monitoring System (TPMS) —
excludes spare
Functional
• Audio – AM/FM stereo/single-disc CD/MP3
capable/clock with 6 speakers
• Cruise control
• Defroster – rear window
• Instrumentation – tachometer, lamp outage,
low fuel warning light, low washer fluid
warning light, low oil pressure, door ajar
and coolant temperature indicator
• MyFord™ – (4.2-inch display)
− Analog displays for fuel, speedometer
and tachometer
− 4.2-inch color LCD display in instrument
cluster (includes odometer, trip odometer,
fuel economy, trip elapsed time, engine
oil life, system check)
− 4.2-inch color LCD display in instrument
panel center stack
− 5-way controls located on steering wheel
• MyKey™
• Windshield wiper – front speedsensitive,
intermittent
Powertrain/Functional
• Axle ratio – final drive ratio 3.16 FWD/AWD
• Fuel tank – 18.0-gallon FWD,
19.0-gallon AWD
• Transmission – 6-speed SelectShift
Automatic™
Exterior
• Door handles – chrome
• Headlamps – automatic with
wiper activation
• Keyless entry – SecuriCode™ Keyless
Entry Keypad
• Mirrors – power, body-color, heated
with security approach lamps
Exterior cont’d
• Park lamps – supplemental
• Rear spoiler – painted body-color
• Tires – P245/60R18 A/S BSW
• Wheels – 18-inch painted aluminum
Interior/Comfort
• Air conditioning – Dual-Zone Electronic
Automatic Temperature Control
• Appliques – instrument panel pewter finish
• Compass – located in MyFord
instrument cluster
• Particulate air filter
• Rearview mirror – electrochromic
auto-dimming
• Below-floor cargo management system
• Reverse Sensing System
Interior/Comfort cont’d
• Seats
− Unique cloth
− 6-way power driver’s seat with
manual lumbar
• Seatback release – second-row remote
EasyFold™
• SIRIUS® Satellite Radio
• Steering wheel and shifter handle –
leather wrapped
• Sun visors – dual illuminated with
vanity mirrors
SEL Includes all SE content plus:
Mechanical
• Axle ratio – final drive ratio 3.16 FWD/
3.36 AWD
• Engine – 3.7L Ti-VCT V6
• Suspension – sport-tuned
• Transmission – 6-speed SelectShift
Automatic with paddle shift activation
Exterior
• Door handles – body-color
• Exhaust tips – dual oval chrome exhaust tips
• Fascias – body-color front and rear lower
• Grille – painted Tuxedo Black
• Headlamps – unique treatment
• Mirrors – body-color, dual power, heated
with driver’s-side memory and security
approach lamps
• Rocker moldings – body-color
• Side skirt rocker moldings – body-color
• Tires – P265/40R22 A/S BSW
• Taillamps – unique treatment
• Wheels – 22-inch polished aluminum
wheels with Tuxedo Black spoke accents
Interior/Comfort
• Ambient interior lighting
• Appliques – instrument panel with liquid
silver smoke appearance
• Center stack finish panel appliqué in
high-gloss black
• Door sill plates – brushed aluminum
• Pedals – accelerator and brake with
aluminum covers
• Seats
– Charcoal Black leather-trimmed seating
surfaces with Silver Smoke Metallic inserts
and contrast stitching
– 10-way heated power driver with power
lumbar and driver memory settings
– 6-way heated power passenger with
manual lumbar and recline
– Front-Limited Includes all SEL content plus:
Exterior
• Beltline molding – bright
• Door handles – body-color
• Mirrors – power, body-color, heated
with security approach lamps and
driver’s-side memory
• Tires – P245/60R18 A/S BSW
• Wheels – 18-inch chrome-clad aluminum
Interior/Comfort
• Ambient interior lighting
• Appliqué – unique wood appearance on
instrument panel
• Center stack finish panel appliqué in
high-gloss black
• Door sill plates – brushed aluminum
Interior/Comfort cont’d
• Seats
− Leather-trimmed driver and front
passenger
− 10-way heated power driver with power
lumbar and driver memory settings
− 6-way heated power passenger with
manual lumbar and recline
– Front-row passenger fold-flat seatback
Functional
• Audio – Sony® audio system with
12 speakers in 10 locations
(includes High Definition Radio)
• Keyless entry – body-color illuminated
SecuriCode™ Keyless Entry Keypad
Functional cont’d
• MyFord Touch™
– Two driver-configurable 4.2-inch LCD
displays in cluster
− 8-inch LCD touch screen in center stack
− Media hub with two USB ports, an SD
card reader and video input jacks
− 5-way controls located on
steering wheel
• Rear View Camera
• SYNC®
• Universal garage door opener
Mechanical
• Axle ratio – final drive ratio 3.16 FWD/
3.36 AWD
• Engine – 3.7L Ti-VCT V6
• Suspension – sport-tuned
• Transmission – 6-speed SelectShift
Automatic with paddle shift activation
Exterior
• Door handles – body-color
• Exhaust tips – dual oval chrome exhaust tips
• Fascias – body-color front and rear lower
• Grille – painted Tuxedo Black
• Headlamps – unique treatment
• Mirrors – body-color, dual power, heated
with driver’s-side memory and security
approach lamps
• Rocker moldings – body-color
• Side skirt rocker moldings – body-color
• Tires – P265/40R22 A/S BSW
• Taillamps – unique treatment
• Wheels – 22-inch polished aluminum
wheels with Tuxedo Black spoke accents
Interior/Comfort
• Ambient interior lighting
• Appliques – instrument panel with liquid
silver smoke appearance
• Center stack finish panel appliqué in
high-gloss black
• Door sill plates – brushed aluminum
• Pedals – accelerator and brake with
aluminum covers
• Seats
– Charcoal Black leather-trimmed seating
surfaces with Silver Smoke Metallic inserts
and contrast stitching
– 10-way heated power driver with power
lumbar and driver memory settings
– 6-way heated power passenger with
manual lumbar and recline
– Front-row passenger fold-flat seatback
Functional
• Audio – Sony audio system with
12 speakers in 10 locations
(includes HD Radio)
• Keyless entry – body-color illuminated
SecuriCode Keyless Entry Keypad
• MyFord Touch™
– Two driver-configurable 4.2-inch LCD
displays in cluster
– 8-inch LCD touch screen in center stack
– Media hub with two USB ports, an SD
card reader and video input jacks
– 5-way controls located
on steering wheel
• Rear View Camera
• SYNC
SPORT Includes all SEL content plus:
Limited Includes all SEL content plus:
Exterior
• Beltline molding – bright
• Door handles – body-color
• Mirrors – power, body-color, heated
with security approach lamps and
driver’s-side memory
• Tires – P245/60R18 A/S BSW
• Wheels – 18-inch chrome-clad aluminum
Interior/Comfort
• Ambient interior lighting
• Appliqué – unique wood appearance on
instrument panel
• Center stack finish panel appliqué in
high-gloss black
• Door sill plates – brushed aluminum
Interior/Comfort cont’d
• Seats
− Leather-trimmed driver and front
passenger
− 10-way heated power driver with power
lumbar and driver memory settings
− 6-way heated power passenger with
manual lumbar and recline
– Front-row passenger fold-flat seatback
Functional
• Audio – Sony® audio system with
12 speakers in 10 locations
(includes High Definition Radio)
• Keyless entry – body-color illuminated
SecuriCode™ Keyless Entry Keypad
Functional cont’d
• MyFord Touch™
– Two driver-configurable 4.2-inch LCD
displays in cluster
− 8-inch LCD touch screen in center stack
− Media hub with two USB ports, an SD
card reader and video input jacks
− 5-way controls located on
steering wheel
• Rear View Camera
• SYNC®
• Universal garage door opener
All the new
“infotainment”
features only
make sense
and add value if
customers can
understand them
and use them
regularly.

Ford Fiesta follows the Truck of the Year

All-New Fiesta and
Transit Connect
Follow Global
Strategy
The Ford Motor Company
strategy for moving ahead
in the 21st century
can be summed up
in two words:
“One Ford.”
What Is “One Ford”?
The “One Ford” philosophy was developed
to create a more consistent and compelling
connection with customers worldwide, while
better leveraging the company’s global assets
and capabilities.
“The progress we have made in working
together to create a ‘One Ford’ global
enterprise during the past two years gives
us a unique competitive advantage in
today’s environment.” Ford President and
CEO Alan Mulally
So What Does
That Mean to the U.S.?
In simplest terms, it means this: In North America we will continue
to need and have great products specific to our market such as F-Series,
Fusion, Escape and Taurus. But what it also means is that in certain
segments where manufacturing efficiencies can be found, we will see
some of Ford Motor Company’s proven, global platforms come to the U.S.
Here are two key examples of “One Ford” at work:
The 2010 Transit Connect is designed
to meet the needs of small-business
owners with a combination of low
operating and ownership costs,
payload capacity and cargo space.
More than 600,000 Transit Connects
have been sold since 2003, in 58
countries on four continents.Fiesta, Ford’s new well-appointed
subcompact car, is creating
buzz and curiosity in a variety
of markets. This car has already
received rave reviews in Europe
and has recently entered the Asian
market. The U.S. version is slated
to arrive mid-2010.In early April, at the New York Auto Show, the first group of
Fiesta Movement “agents” was introduced to their specially
built Fiestas. This select group of 100 agents was selected from
a large pool of applicants that applied by submitting videos to
become a part of the Fiesta movement.
While at the show, some new agents were introduced to the
press. Each was on hand to talk about their impression of Fiesta
after their initial test‑drives of this exciting new, global car.
Following the New York Auto Show, other agents from around the
country took delivery of their Fiestas and, over the course of the
next several months, will take their cars on a variety of “missions,”
introducing the public to Fiesta. As part of the plan, each of their
missions will be recorded and posted to a variety of cutting-edge,
highly connected media like YouTube, Flickr and Facebook.

Designed for the specific needs of small-business owners, Transit Connect
can be customized for almost any job. Highlights include:
Purpose-Built
What’s Going On with Fiesta Right Now?
Right-Sized
• 22 mpg city/25 mpg hwy.
• Maximum Gross Vehicle Weight
Rating (GVWR) of 4965 lbs. on
Wagons and 5005 lbs. on Vans
• 1600-lb. maximum payload capacity
• 135-cu.-ft. maximum cargo volume
• Over 4.5 ft. of cargo area height
and width
• Two rear cargo door designs that
open 180 degrees (standard)
or 255 degrees (optional)• Overall compact design
with a low 6-ft.-8-in.
roof clearance
• 39-ft. turning diameter
• Front-wheel drive
• Excellent visibility

Fiesta Proves Itself

Fiesta has already received rave reviews in
Europe and Asia, and it’s scheduled to go
on sale in North America next summer.
Over the last several months, the
100 Fiesta Movement agents have
been spending a lot of time in their
cars out in public and online using
a variety of today’s media. What have
the agents discovered about Fiesta?
This car is ready to deliver on all fronts.
Here’s a sampling of their latest updates.

Stylish Inside and Out
Fiesta’s sleek design, attention to detail and use of
premium materials set it apart from other small cars.
It looks great with accessories too, for that
personal touch. Key features include:
• Available 4-door or
5-door configurations
• Chrome accents
• Aggressive low roofline
• New, vibrant exterior colors
• Edgy interior design that
features premium
materials throughout

Fun to Drive and Connected
With its European driving dynamics, precision
steering and lightning-fast gear changes, Fiesta
is as fun to drive on city streets as it is on the
expressway. Key features include:
• Ford of Europe-developed vehicle dynamics
• Engineered for low noise, vibration and harshness (NVH)
• Electric power-assisted rack-and‑pinion steering for nimble,
precise response
• Multifunction display in
center stack
• SYNC®(1)
Fiesta agent Hilary McHone put
more than 20,000 miles on her
Fiesta in the first three months
of her “missions.” Agents
Brad and Emma
took their Fiesta on
a 48-state tour …
comfortably in style.
Exterior Design
Fiesta agent Jonathan
Nafarrete photographed
Fiesta in front of some of the most creative and
colorful street art in and around Los Angeles.
Which was the work of art? It was honestly a toss-up.
Check out his video on fiestamovement.com;
select agent Jonathan N., and click on the
Style/Design mission to watch.

“Its peppy little 1.6-liter Duratec four-banger delivers
an acceptable 118 hp and 112 lb.-ft. of torque in
surprisingly smooth fashion for such a small engine,
but getting at that power is made all the more fun by
a lively five-speed manual with gears spaced just right
to keep you in the fat of the power band without
constant rowing.” — Natalie Neff, AutoWeek
Courtney Force, NHRA driver
and Fiesta Movement agent, was
impressed with the Fiesta technology
features, such as Push Button Start,
Bluetooth®(2) capability and voiceactivated
commands.
Fiesta is designed to meet safety standards
around the world. Key features include:
• Ford of Europe-developed
Intelligent Protection System
with up to seven airbags
• Frame is stiffer and lighter
than previous European model
• Up to 55 percent usage of
high-strength boron steel
Fiesta’s 118-horsepower 1.6L I-4 engine is
designed for power, fuel economy and low
emissions. It meets the demands of the
European and American markets for
well‑appointed, fuel-efficient vehicles.
Agent Seth Beck, aka “Fiestavus,”
reported average fuel economy in his
1.6L manual Fiesta of 32.1 mpg. His
best fuel economy was 38.1 mpg.
He also reported an average 275.5
miles per fill-up. Check out his stats at
fuelly.com/driver/fiestavus/fiesta.
Accessories, Aftermarket
and Performance
(1) Driving while distracted can result in loss of vehicle control. Only use mobile phones and
other devices, even with voice commands, when it is safe to do so. Text message features,
including text message traffic alerts, are designed to work with SYNC’s text message-reading
feature or when the vehicle is stopped. Never read text messages while driving.
(2) The Bluetooth word mark is a registered trademark of the Bluetooth SIG, Inc.
fiestamovement.com
Fiesta is designed to meet safety standards
around the world. Key features include:
• Ford of Europe-developed
Intelligent Protection System
with up to seven airbags
• Frame is stiffer and lighter
than previous European model
• Up to 55 percent usage of
high-strength boron steel
Agent Ryan Dembrosk took an
interesting trip to the “Will It Blend?”
viral video studio in Orem, UT. Ryan
was on a mission to determine how
boron steel would stand up to this
truly unique test. Check out his video.
“I’m averaging 40 mpg from L.A. to San Francisco.”
— Agent Beto “Mooncricket” Lopez on TwitterTM
Fiesta is ideal for accessories and other vehicle personalization
features. Some noteworthy Fiesta aftermarket performance feats:
• A rally-race-prepared Fiesta placed second in the 2009 Pike’s
Peak International Hill Climb, driven by international rally star
Marcus Grönholm, earning him Rookie of the Year honors
• Fiesta claimed two winning spots at the X Games Rally
Competition Finale, including the gold medal won by
Kenny Brack at the wheel of the Olsbergs Motorsport
Evolution Ford Fiesta. Brack’s teammate Tanner Foust won
the bronze with the ROCKSTAR Fiesta
One Ford,
a Global Vehicle
Fiesta is the first truly global vehicle to arise
from the One Ford strategy. Approximately
90 percent of its content will be shared
all over the world. Fiesta will be built in
Europe, Asia and North America. It will be
sold on those continents as well as Africa
and Australia.
Fiesta’s key selling points:
• Kinetic design inside and out
• A new level of premium content
for the small‑car segment
• Dynamic performance
Spotlight On... Inside information you can pass on to customers.
Check Out Fiesta in Travel Mode
Fiesta European model shown
Each month, agents receive an assignment and embark
on various “missions” built around a central theme.
The themes are:
• Travel
• Technology
• Style / Design
• Social Activism
• Adventure
• Entertainment
The Fiesta Movement
Miss ions
In the first month alone, Fiesta agents
drove nearly 250,000 miles, which
puts them on pace to drive over
1.5 million miles during the
course of the summer.